Wednesday, 19 February 2014

Media Law Year Three - Lecture Five. Copyright

Copyright laws protect other people’s creative content. This includes any ideas in a physical form, for example photos, videos and written work.

The owner of the copyright is the person who creates the content, or the website that the content is published on, depending on the contract of the person who created the content.

Fair dealing

Copyrighted work can be used if it is attributed,  if it is in the public interest for it to be used or the use of it is ‘fair’.

There is no fair dealing law for the use of photographs though, any photos that you want to use must be bought from whoever owns the copyright.

Copyrighted work is frequently used on news programmes, especially when a famous person dies. Clips of the films or TV shows that an actor has been in are shown alongside archive footage. Fair dealing allows these clips to be shown on TV is they are being used it is a news event or for purposes of review and comment. The source of the content must be attributed and only a certain amount of footage can be used.

An example of this was a 2007 BBC News report on the sale of Aston Martin. Clips of the 2006 James Bond film Casino Royale were used in the report, but were allowed to be used under fail dealing. The film was due for release on DVD soon after the report, so it also acted as an advert for the film.

Another example is ‘Newport State of Mind’ – a parody of Jay-Z and Alicia Keys’ song Empire State of Mind. The parody used the same tune as the original song, but the lyrics were changed.

The video was taken off YouTube for a period of time because of a ‘copyright claim’ by EMI Music Publishing - the company that published the original song. The video was still available to view on other websites though.

The Copyright, Designs and Patents Act 1988 says, “There is currently no exception which covers the creation of parodies, caricatures or pastiches”. The use of work used in a parody must be consented, unless it falls under fair dealing exceptions:

  • the part of the underlying work is not ‘substantial’
  • the use of the underlying work falls within the fair dealing exception for ‘criticism, review and news reporting’
  • enforcement of copyright is contrary to the public interest

The Newport State of Mind video fails these exceptions because a substantial part of the original song was used.


Sports broadcasting rights
 
This can be a particularly thorny issue for broadcasters.

Sky and BT currently have the rights to show live Premier League matches and BBC has the rights to show highlights. Any other broadcaster using footage of Premier League matches must attribute the content to the broadcaster that has shown the match live. This means that only matches shown live on TV can be shown and the footage from Sky’s or BT’s coverage can be used.

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